Purity Herbs is an Icelandic brand of natural organic cosmetics, established in 1994 in the town of Akureyri, in the north of Iceland (50 km from the Arctic Circle). The brand’s products are 100% organic, working on the synergy of hand-picked herbs, growing in the conditions of pristine environment, and Icelandic glacial water. Today, Purity Herbs offers more than 60 products for SPA and skincare, sold successfully in such countries as France, Belgium, the Netherlands, Denmark, Norway, Sweden and the US.