Lime Crime was created in 2008 by Xenia Vorotova a.k.a Doe Deere, who was born in Russia and lived there for 17 years. After moving to the US she started working as a make-up artist experimenting with daring and original images. One thing she needed was missing: bright and rich palette of colors that would not compromise with texture and quality. She just had to create it by herself! And so, the world saw the very first make-up for unicorns. All the products of the brand are certified vegan and cruelty-free.