John Frieda is all about hair: shiny, strong, healthy. It was the first brand to release specialised hair care lines for blondes and brunettes as well as a wide range of restorative products for fragile hair. The company was born in 1976, when a Londoner John Frieda opened up his first salon. After thirty years his products are still in high demand among stylists, celebrities and other people from all over the world. The secret is in highly effective and unique formulas of the brand: you can find a suitable one for any hair concern.