Hand and nail care brand Fedua Cosmetics was born in 2015 in Italy. Two years later the company won one of the main awards of the industry – Best of Beauty. Coming from a family that has been working in paint business for generations, the founder of Fedua Luca Gonzini knows everything about colour. One day he was inspired by the beauty of the blue skies above the ruins of an old city in Marocco. Dazzling sunlight and rich colours of nature became an epiphany, giving Luca the idea of his brand.