The history of the famous brand started at the beginning of the 20th century, when a young advertizer Baxter Finley moved from New York to Los Angeles for a new job. Having settled at the new place, Finley noticed his skin to change and become much drier and rougher in the new climate. The transformation happened because of different weather conditions: dry and hot air, salty water and rough wind. Tired of looking for a good moisturizer that would not smell like flowers or be packed into a bright package, Finley took the matter in his own hands: in 1965, the first moisturizer for men – Super Shape Cream – came to life. The product became a hit among Hollywood stars, writers and musicians, as everything about it was perfect: the subtle fragrance, the natural ingredients, the packaging. To the date the signature Super Shape Cream takes its part in the Baxter of California product line.