"In the times of oversupplied market I felt the need in smart simplification. I wished to use minimum of products, yet to achieve full make-up where no step is left out. It was all about one product replacing ten, or even more. That is how the idea of our flagship product – Concrete – was born, starting Krygina Cosmetics line that formed around it. I knew from the beginning that the release can’t be rushed - I needed time to put ideas together, to understand what I want and what I lack in my professional practice. It doesn’t just come to you, there is a lot of work - trials and errors. At some point I had a straight and clear concept of Cosmetics in my head, kind of like a light bulb turning on – “click!”.